We’re 202 years away from gender parity.
At Cannes Lions, we partnered with four female artists to turn the four pillars of equality into wearable calls to action that challenged the industry’s most powerful marketers to step up.
Role: CD/Copy | AD/CD: Meghan Dailey
Artists: Angela Southern (Advancement), Marina Emerald (Culture), Ery Burns (Parity), Lauréne Boglio (Leadership)
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Propelled Ricola to #1 Drop
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PIONEERED BIAS FIGHTING TECH
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Got Thing To lend a hand
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Gave Ricola a sense of humor
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Sparked a national debate
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Disrupted the sea of sameness
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Made a 320-year-old rum relevant to millennials
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Shut Internet Trolls Down
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Threw first virtual ugly sweater party
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Created colorful content in-house
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Launched world's first smart skincare regimen
