We’re 202 years away from gender parity. We made sure the world's most powerful marketers felt every one of them.
At Cannes Lions, we partnered with four female artists to turn the pillars of equality into an activation, where every pair of shoes came with a call to action.
We also created a social filter that allowed individuals who couldn’t make it to France to publicly commit to a move.
Role: Creative Director, Copy
AD/CD: Meghan Dailey
Artists: Angela Southern (Advancement), Marina Emerald (Culture), Ery Burns (Parity), Lauréne Boglio (Leadership)
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PIONEERED BIAS FIGHTING TECH
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Propelled Ricola to #1 Drop
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MADE the invisible, visible
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Gave Ricola a sense of humor
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Disrupted the sea of sameness
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Shut Internet Trolls Down
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Threw first virtual ugly sweater party
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Brought independent spirits together
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Created colorful content in-house
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Launched world's first smart skincare regimen
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Sparked a national debate
