Everyone else could say relief. Only Ricola could yodel it.
Ricola had spent years acting like the cough and cold aisle: functional, symptom-first, forgettable.
The “It’s In Our Nature” platform was built on the duality only Ricola could own: real Swiss nature in every drop, and the offbeat brand nature that made the world want to yodel “Ricolaaa” in the first place.
3x category growth. #1 cough drop in North America. 16 million unsolicited YouTube views.
The tagline I wrote was adopted by Ricola markets worldwide.
BEHIND-THE-SCENES
Because how often do you get to meet a professional St. Bernard drool-wiper?
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Disrupted the sea of sameness
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Got Thing To lend a hand
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Gave Ricola a sense of humor
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Sparked a national debate
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Made a 320-year-old rum relevant to millennials
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Shut Internet Trolls Down
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Threw first virtual ugly sweater party
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PIONEERED BIAS FIGHTING TECH
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Got leaders to step up at cannes
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Launched first smart skincare regimen
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Created colorful content in-house
