Before virtual ugly sweaters were pandemic-trendy, we threw the OG virtual party—a digital holiday bash that brought everyone together to design hideous sweaters, mix holiday cocktails, and join the fun in real time via #ItsGoingToGetUgly on Twitter.

Celebrity stylist. Top mixologist. Live stream.

Before that was A THING.

We took over Pinterest's DIY Ugly Sweater page before the season hit — flooding it with Maker's-inspired tips to help people throw their own ugly parties.

We took it off-screen too.

CLIENTS & COLLABORATORS