Before virtual ugly sweaters were pandemic-trendy, we threw the OG virtual party—a digital holiday bash that brought everyone together to design hideous sweaters, mix holiday cocktails, and join the fun in real time via #ItsGoingToGetUgly on Twitter.
Celebrity stylist. Top mixologist. Live stream.
WAY Before that was A THING.
We took over Pinterest's DIY Ugly Sweater page before the season hit — flooding it with Maker's-inspired tips to help people throw their own ugly parties.
The ugliest content
EVEN THE FAMILY FELINES GOT IN ON THE ACTION…
It got ugly IRL too.
We Shipped activation kits to bars nationwide. Took over liquor store floors with larger-than-life displays.
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PIONEERED BIAS FIGHTING TECH
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Propelled Ricola to #1 Drop
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MADE the invisible, visible
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Gave Ricola a sense of humor
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Sparked a national debate
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Disrupted the sea of sameness
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Shut Internet Trolls Down
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Brought independent spirits together
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Created colorful content in-house
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Got leaders to step up at cannes
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Launched world's first smart skincare regimen
