I don't know what I loved more: rewriting the outdated narratives girls grow up hearing or convincing a conservative client to take a chance on it.
Small budget. Local campaign. 335MM earned media impressions.
Earned Media: 335MM Impressions
“The 7 most inspiring ad campaigns for women”
— Adweek
“Why every little girl in Louisville is being told they’re not a princess”
“Feminism from an unlikely source”
“These Ads Tell Girls They Can Do Much Better Than 'Princess'.”
“The feminist case for Catholic school.”
“Girls’ school tells students: you’re not a princess’.”
“Catholic School's 'You Are Not A Princess' Adverts Reignite Debate Over Feminism And Religion.”
“'You're Not A Princess' Ad Campaign Pushes Female Empowerment.”
“Marketing to kids - the good, the bad and the neutral.”
“You’re Not a Princess. Neither is your Daughter.”
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PIONEERED BIAS FIGHTING TECH
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Propelled Ricola to #1 Drop
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MADE the invisible, visible
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Gave Ricola a sense of humor
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Disrupted the sea of sameness
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Shut Internet Trolls Down
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Threw first virtual ugly sweater party
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Brought independent spirits together
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Created colorful content in-house
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Launched world's first smart skincare regimen
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Got leaders to step up at cannes
