The local campaign that sparked a national debate.

The messages girls absorb stay with them. Classic fairytales seed a specific lie: life doesn't truly begin until Prince Charming arrives.

We found the counter-argument in the last place anyone expected: a Catholic girls' school.

I don't know what I loved more, rewriting those narratives or convincing a conservative client to own the truth out loud.

335 million earned impressions.

Earned Media: 335MM Impressions

“The 7 most inspiring ad campaigns for women”

— Adweek

“Why every little girl in Louisville is being told they’re not a princess”

— Business Insider

“Feminism from an unlikely source”

— Adfreak

“These Ads Tell Girls They Can Do Much Better Than 'Princess'.”

— HUFFPOST

“The feminist case for Catholic school.”

— Salon

“Girls’ school tells students: you’re not a princess’.”

— Today.com


“Catholic School's 'You Are Not A Princess' Adverts Reignite Debate Over Feminism And Religion.”

-The Huffington Post UK

“'You're Not A Princess' Ad Campaign Pushes Female Empowerment.”

—Mashable

“Marketing to kids - the good, the bad and the neutral.”

—The Guardian

“You’re Not a Princess. Neither is your Daughter.”

-Style Blueprint

CLIENTS & COLLABORATORS