At the ripe old age of three, Whitley Edwards was doomed to a life in advertising when her parents promoted her to middle child—a role that honed her ability to capture limited attention.

Kentucky-raised and Brooklyn-based, Whitley’s a Creative Director and writer who’s spent 14 years turning human truths into award-winning 360 campaigns for brands spanning booze to beauty, streaming to snacks, and fashion to finance. She’s led and shaped creative at global machines and scrappy indies, helping one shop win 12 new accounts in a single year.

Her work’s been argued about on The Today Show and NPR, and high-fived by Cannes, The One Show, the Shorty Awards, The Webbys, ADC, and more.

When she’s not making people feel things about things, she gets a kick out of making love legally binding.

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  • ADC Awards
    • Bronze Cube — Use of Technology

    Shorty Social Good Awards
    • Gold — Organic Promotion

    The Webby Awards
    • Best Cause-Related Campaign — Finalist

    Campaign US
    • Inclusive & Creative Award

    The One Show
    • Shortlist — Creative Effectiveness
    • Shortlist — Craft: Use of Technology
    • Shortlist — Social Media Post

    Cannes Lions Festival
    • Featured in ACT Exhibition

    The Drum Awards
    • Best Brand Content Strategy

    CCA Awards
    • Excellence in Marketing

    • Adage

    • Adweek

    • The Today Show

    • NPR

    • The Drum

    • Campaign US

    • Ads of The World

    • Yahoo

    • The Huffington Post

    • The Guardian

    • Forbes

    • Allure

    • Mashablle

    • Making love legally binding (wedding officiant)

    • Creating merch no one asked for

    • Analyzing human behavior like it’s a sport

    • Watching stand-up

    • Predicting pop culture plot twists

    • Her objectively perfect niece and nephews

BIG IDEAS 💡

Creative Direction 👁

360 Campaigns 🚀

CREATIVE STRATEGY 🔎

Brand Development 🛠️

Scriptwriting ✍

Video direction 🎬

CULTURE JACKING 🔮

BRAND VOICE 🎙

Earned attention 📣

BIG IDEAS 💡 Creative Direction 👁 360 Campaigns 🚀 CREATIVE STRATEGY 🔎 Brand Development 🛠️ Scriptwriting ✍ Video direction 🎬 CULTURE JACKING 🔮 BRAND VOICE 🎙 Earned attention 📣

Word of Mouth