At the ripe old age of three, my parents doomed me to a life in advertising via an unsolicited promotion to middle child. A role that honed my ability to steal limited attention. And made me instinctively drawn to brands that need the work to work.

For over 14 years I've been harnessing that childhood trauma as a Creative Director and writer for brands spanning booze to beauty, streaming to snacks, fashion to finance. I've shaped creative at global machines like MullenLowe (RIP) and scrappy indies like Burns Group (acquired by Tombras), helping one shop win 12 new accounts in a single year. My work has been high-fived at Cannes, The One Show, the Shorty Awards, the Webbys, and ADC, sparked debates on The Today Show and NPR, and enraged the right internet trolls. And it always punches above its media budget like only work created by a second born could.

When I'm not making things that make people pay attention, I moonlight as the millennial equivalent of a Las Vegas Elvis — making love legally binding, one internet-ordained ceremony at a time.
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  • EARNED ATTENTION

    • Adage

    • Adweek

    • The Today Show

    • NPR

    • The Drum

    • Campaign US

    • Ads of The World

    • Yahoo

    • The Huffington Post

    • The Guardian

    • Forbes

    • Allure

    • Mashablle

  • Awards

    ADC Awards
    • Bronze Cube — Use of Technology

    Shorty Social Good Awards
    • Gold — Organic Promotion

    The Webby Awards
    • Best Cause-Related Campaign — Finalist

    Campaign US
    • Inclusive & Creative Award

    The One Show
    • Shortlist — Creative Effectiveness
    • Shortlist — Craft: Use of Technology
    • Shortlist — Social Media Post

    Cannes Lions Festival
    • Featured in ACT Exhibition

    The Drum Awards
    • Best Brand Content Strategy

    CCA Awards
    • Excellence in Marketing

  • Categories

    Spirits: Maker's Mark, Jim Beam, Jim Beam Devil's Cut, Mount Gay Rum, Rémy Martin, Espolòn, Cointreau, Aperol Spritz, Bulldog Gin, Seagram's Escapes, Seagram's Spiked, Labatt Blue, Red Stag

    Beauty: L’Oréal, NuFACE, Derma-E, ChapStick, Garnier, St. Ives, TRESemmé

    CPG: Ricola, Terra chips, T.Marzetti, Sister Schubert's, HEX Performance, Happy Flower, Bezzie, Green Mountain Coffee

    Entertainment & Hospitality: Netflix, Sony Artist, Hard Rock Hotel, Kentucky Derby Museum, Daytona Beach

    Non-Profit & Education: The Female Quotient, Catalyst, Bellarmine University, Genesys Works | Fashion & Lifestyle: Madaluxe Vault, Triumph Motorcycles, Arai Helmets, Louisville Slugger | Fast Casual: McAlister's Deli, Wingstop | Home Goods: Zinus, Simmons | Retail: Rite Aid, Walmart | Finance: Chase Sapphire, Chase Freedom | Telecom: Bluegrass Cellular

  • Contact

    thewhitleyedwards@gmail.com

    270-293-4475

    LinkedIn

  • On the Record

    AdAge — We owe it to every girl

Word of Mouth

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