Terra Chips were a fan favorite, but only for celebrations—so we transformed them into a daily delight by Positioning them as the antidote to uninspired, beige snacks.
#SnackInterracolor social: A mix of organic and paid social, produced weekly in-house.
Results: Sales: +6.85%, Purchase Intent +36% (more than any other chip), Facebook Engagement +200%, Instagram Engagement +135%
Awards: The Drum Awards - Brand Content Strategy
Role: Lead Writer | ACD | In-House Video Director (my favorite of which is to the left)
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PIONEERED BIAS FIGHTING TECH
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Gave Ricola a sense of humor
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Sparked a national debate
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Propelled Ricola to #1 Drop
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MADE the invisible, visible
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Made the world's oldest rum relevant to millennials
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Disrupted the sea of sameness
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Threw first virtual ugly sweater party
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Created colorful content in-house
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Got leaders to step up at cannes
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Launched world's first smart skincare regimen
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Shut Internet Trolls Down
