People saw TERRA as a special-occasion chip. We reminded them the mundane moments are the ones that need color most. After launching the campaign, we kept it alive through weekly paid and organic social content, produced entirely in-house.

Results: +6.85% Sales | +36% Purchase Intent | +200% Facebook Engagement | +135% Instagram Engagement

Recognition: The Drum Awards, Brand Content Strategy

Role: Lead Writer / ACD / In-House Video Director