the Beauty industry sells fear of aging. We handed the power back through the world's first smart microcurrent skincare regimen.
3D Mapping
3D Mapping
To showcase the advanced science and technology behind NuFACE products, we developed a dynamic face-mapping effect that illuminates the microcurrents working just beneath the skin. This effect was flawlessly integrated with captivating cinematography, brought to life through beautifully crafted lighting.
Results:
The product sold out within 4 hours after the campaign launch.
+67% Amazon Sales VYA
+27% Retail Sales VYA
+28% ECOMM Sales
94% Top 2 Box Purchase Intent
Press:
Role: Creative Director, Copy
CD/AD: Meghan Dailey