Find beauty in the current

NuFACE Global Debut Campaign

We've all been taught that time is the enemy of beauty. Consumed by the fear of the face we might see in the mirror tomorrow. Desperate to find magic in a bottle.

The antidote lived in NuFACE's technology: microcurrent.

The current that strengthens muscles beneath the surface over time. The current that gives you the power to start shaping your tomorrows.

Sold out in 4 hours post-launch.

The campaign moved every channel simultaneously — +67% Amazon sales, +28% e-commerce, +27% retail, +13% overall growth. 94% top-two-box purchase intent.

Press:Forbes , Ads of The World, Allure, Women’s Wear Daily

Role: Creative Director, Copy | CD/AD: Meghan Dailey

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3D Mapping

3D Mapping

To bring the idea to life, we developed a proprietary face-mapping effect that illuminates the microcurrents working just beneath the skin.

CLIENTS & COLLABORATORS